The Importance of Having a Painting Web Design
Before we dive in with what makes a “good” web design, here are five statistics that prove why the appearance of your website is just as important as the content you’re sharing—or the products / services you’re selling:
75% of people base the credibility of a business on how their website looks
A report by Stanford found that three-quarters of people judge a company by their web design. This influences their feelings and place in the user journey.
94% of people say web design is the reason they mistrust a website
If the statistic above wasn’t shocking enough, consider what this means for your small business: If your website isn’t easy on the eye, you won’t be trusted by your customers. That impacts everything from website traffic to sales—especially when consumers won’t do business with brands they don’t trust.
First impressions are also 94% design-related
You never get a second chance to make a first impression.
Those first impressions could make or break the success of your site. However, you don’t have long to win over your website visitors.
It takes about 50 milliseconds for visitors to form an opinion on your website
…That’s 0.05 seconds.
If your design isn’t wow-ing them within that tiny timeframe, they’ll form a negative opinion about your website—and potentially hit the “Exit” button. (Often, in favor of a competitor who has a better website design than yours.)
ADA Compliant Painting Website Design
So, you know that website design is crucial for both large and small businesses.
But what should you think about when designing your website? And are you making any disastrous mistakes that could tank your business’ reputation, credibility, or sales?
44% of website visitors will leave a company’s website if there’s no contact information
Chances are, you have a contact page on your website. It’s crucial to make sure that your company’s contact information is easy for visitors to find—especially when almost half (44%) would leave if they couldn’t find it.
(This includes things like your phone number, email address, or physical address.)
No only that, but the research by KOMarketing also found that 54% of consumers think a lack of contact information reduces a brand’s credibility. This (lack of) design element would cause them to leave the website they’re browsing.
Responsive Website Design
If you’re in the SEO world, you’ll know that Google recently switched to mobile-first indexing.
This simply means that search engine spiders will crawl the mobile version of a website instead of the desktop—which shows it’s important to have a responsive website design.
But if you still don’t have a mobile-friendly website, here are some statistics about responsive web design that will convince you:
Smartphones held a 63% share of all business website visits
Planning to redesign your website? It’s important to think about the people visiting it. There’s a huge chance they’re using a mobile device.
Smartphones held a huge share (63%) of all visits to eCommerce websites.
50% of total eCommerce revenue comes from mobile
…Not only are smartphones taking a huge share of website visits, but the people using their mobile devices are handing over their credit card details when they do browse eCommerce websites.
In fact, half of the revenue generated on a typical eCommerce store takes place on mobile.
Even if you aren’t an ecommerce company, your potential customers, clients, and partners are absolutely checking out your website while killing time in their next Uber.
Mobile Ready Web Design
Search Engine Friendly
Additional Key Statistics in the Painting Industry Website
1. The demand for paint products on a global scale is expected to his 46 metric tons by the year 2015.
2. The global painting industry is expected to be valued at $142 billion by the end of next year.
3. Water-based paint products are quickly replacing solvent-based paint products as a global environmental emphasis continues to grow.
4. The painting industry accounts for about $6 billion in revenues annually in Canada.
5. Annual revenues in the United States for the painting industry reached $27 billion last year.
6. Over the past 5 years, the U.S. industry has contracted an annualized 1.5% each year.
7. The average painting business in the United States only employs 1 to 2 workers.
Takeaway: Much of the figures for the painting industry are likely lower because of the overall economy that took hold in 2008. Because people have less money overall and wages have been static or lower in many employment fields, there are simply fewer employment opportunities within the painting industry because of it. As incomes begin to rise as expected in the next five years, the painting industry will most certainly experience an increase in revenues and employment opportunities once again.